ABOUT ME
I hold a BA in Journalism and Media and Screen Studies from Northeastern University, where I received the University Scholars Award. My skill set includes writing, editing, PR and content marketing, project management, graphic design, and social media management.
Experience with digital editing software (Adobe Premiere Pro, Adobe Photoshop, InDesign, After Effects, Avid Media Composer, Canva), PR and social strategy software (Cision, Gorkana, MailChimp, WordPress, HootSuite), social media (X, Instagram, Facebook, Snapchat, Pinterest), and writing.
PROFESSIONAL EXPERIENCE
Content Marketing Manager, Brafton Inc.
September 2023 - Present
Source, write, and design success stories, case studies, and pitch deck slides to be used in weekly sales emails and meetings. This has included a winning sales pitch deck, which secured Brafton’s largest client to date. Create email and newsletter copy distributed to a database of more than 300,000 contacts. Strategize, implement, and track SEO-based optimizations of 100+ existing Brafton.com blogs and pillar pages. Develop and implement a new client outreach strategy, securing eight 5-star reviews (Clutch and Google) within three months, compared to zero in the previous six months. This has contributed to Brafton achieving three separate Clutch awards.
Editorial Manager, Brafton Inc.
June 2021 - September 2023
Managed an international team of seven writers, with responsibilities encompassing resource allocation, training, and editing. Provided critical support to the VP of Editorial in daily operations, which included recruitment, account management, and oversight of the broader Editorial team. Spearheaded weekly client and internal stakeholder meetings to deliver regular status updates, conduct subject matter expert interviews, and ensure alignment on strategic positioning for both B2B and B2C initiatives.
Social Media Manager, meeshsaysthings.com
December 2020 - December 2021
Established monthly editorial content calendar and wrote social media copy to maximize audience outreach. Designed and created all digital illustrations via Adobe Creative Cloud for Instagram posts, Pinterest pins, and website content. design for weekly social media updates. Analyzed social media and website engagement data to streamline and enhance future media strategy.
Digital Communications Manager, University of Miami
December 2018 - June 2021
Write, design, and edit promotional materials for all English department events, programs, and courses, including biannual Course Description Booklet and annual English Spring Banquet. Organize course scheduling for 70+ literature and creative writing classes in CaneLink scheduling management system. Initiate and process weekly faculty expense reports, purchase requisitions, reimbursements, and other financial processes in Workday.
Fundraiser, Northeastern University
December 2017 - May 2018
Assisted the Northeastern University Call Center with weekly fundraising. Efficiently and effectively communicated the goals and objectives of the University to alumni, in order to meet philanthropic goals.
Marketing & Communications Coordinator, Northeastern University
June 2017Â - December 2017
Created content for all CAMD social media platforms, including Facebook, Twitter and Instagram. Wrote and edited faculty, student and alumni-focused features for the College of Arts, Media and Design website. Captured photos of campus life for Instagram posts. Utilized InDesign and Adobe Photoshop to create graphics for CAMD use. Tracked and applied social media analytics. Presented to groups of 200+ prospective CAMD students during the summer and fall "First Friday" sessions.
Media Relations Intern, Eaton Vance
July 2016 - December 2016
Produced and circulated the daily EV in the News press report. Recorded all media interactions through Gorkana. Assisted in the production of broadcast interviews and clips. Drafted press releases and video transcripts. Co-lead company volunteer efforts for the Read to a Child program and the Home for Little Wanderers gift drive.
PR & Editorial Intern, Care.com
June 2015 - December 2015
Worked with both the Public Relations team in New York City and the Editorial team in-office. Produced the weekly PR Hits report and generated media lists through Cision. Compiled survey data and created press-friendly PDFs. Wrote articles for the Care.com website and drafted tweets for the company. Updated website weekly with basic HTML.