ABOUT ME
I bring a broad communications skill set spanning writing, editing, public relations, content marketing, and project management, with hands-on experience across digital and visual storytelling.
My work regularly involves shaping content from concept through execution, collaborating with cross-functional partners, and using tools like Adobe Creative Cloud, Canva, WordPress, and marketing and PR platforms to deliver clear, on-brand communications.
I hold a BA in Journalism and Media & Screen Studies from Northeastern University, where I received the University Scholars Award.
PROFESSIONAL EXPERIENCE
Senior Associate, PR & Communications, Wayfair
January 2025 - Present
Lead corporate media relations, including creating press materials, drafting executive media briefs, maintaining media lists, and staffing interviews. Monitor and analyze press coverage to support proactive outreach and strengthen Wayfair’s external voice. Manage Wayfair’s corporate social media channels (LinkedIn, Instagram, Facebook) to drive brand presence and engagement. Own and update all corporate news and feature stories. Produce digital video content, including the Day in the Life at Wayfair video series, to showcase culture and teams.
Editorial & Marketing Manager, Brafton Inc.
June 2021 - December 2024
Led the creation of sales and marketing content, including success stories, case studies, email campaigns, and pitch decks, contributing to a winning sales presentation that secured Brafton’s largest client. Drove audience growth and reputation impact by optimizing 100+ blogs and pillar pages for SEO and launching a new client outreach strategy that generated eight 5-star reviews and supported three Clutch awards. Managed and developed a globally distributed team of seven writers while supporting the VP of Editorial on operations, recruitment, and account oversight, and led weekly client and stakeholder meetings to align on strategy across B2B and B2C initiatives.
Social Media Manager, meeshsaysthings.com
December 2020 - December 2021
Established monthly editorial content calendar and wrote social media copy to maximize audience outreach. Designed and created all digital illustrations via Adobe Creative Cloud for Instagram posts, Pinterest pins, and website content. design for weekly social media updates. Analyzed social media and website engagement data to streamline and enhance future media strategy.
Digital Communications Manager, University of Miami
December 2018 - June 2021
Write, design, and edit promotional materials for all English department events, programs, and courses, including biannual Course Description Booklet and annual English Spring Banquet. Organize course scheduling for 70+ literature and creative writing classes in CaneLink scheduling management system. Initiate and process weekly faculty expense reports, purchase requisitions, reimbursements, and other financial processes in Workday.
Fundraiser, Northeastern University
December 2017 - May 2018
Assisted the Northeastern University Call Center with weekly fundraising. Efficiently and effectively communicated the goals and objectives of the University to alumni, in order to meet philanthropic goals.
Marketing & Communications Coordinator, Northeastern University
June 2017 - December 2017
Created content for all CAMD social media platforms, including Facebook, Twitter and Instagram. Wrote and edited faculty, student and alumni-focused features for the College of Arts, Media and Design website. Captured photos of campus life for Instagram posts. Utilized InDesign and Adobe Photoshop to create graphics for CAMD use. Tracked and applied social media analytics. Presented to groups of 200+ prospective CAMD students during the summer and fall "First Friday" sessions.
Media Relations Intern, Eaton Vance
July 2016 - December 2016
Produced and circulated the daily EV in the News press report. Recorded all media interactions through Gorkana. Assisted in the production of broadcast interviews and clips. Drafted press releases and video transcripts. Co-lead company volunteer efforts for the Read to a Child program and the Home for Little Wanderers gift drive.
PR & Editorial Intern, Care.com
June 2015 - December 2015
Worked with both the Public Relations team in New York City and the Editorial team in-office. Produced the weekly PR Hits report and generated media lists through Cision. Compiled survey data and created press-friendly PDFs. Wrote articles for the Care.com website and drafted tweets for the company. Updated website weekly with basic HTML.