Writing Samples
Welcome to my portfolio. The work here reflects my experience shaping brand narratives, supporting communications strategy, and creating content designed to connect with multiple audiences and business goals across my career.
For additional writing samples, including long-form content such as eBooks, white papers, and infographics, please feel free to connect with me on LinkedIn.
Event Announcement
This winter, Wayfair is bringing comfort and inspiration to the heart of Boston as the presenting sponsor of the Frostival Lodge furnished by Wayfair, a new shoppable pop-up experience in Copley Square created in partnership with Meet Boston. Read more.
Article
In partnership with Prologis and Station A, Wayfair is working to turn its fulfillment centers in Perris, California and Romeoville, Illinois into renewable energy hubs that generate and store clean power on site. These projects help to reduce emissions, lower costs and strengthen the resilience of our logistics network. Read more.
Article
At Wayfair, we believe that home extends beyond four walls. It’s the neighborhoods where our teams work every day, the people who live alongside us and the local organizations helping others find stability and belonging. This year, we are proud to continue the Wayfair Neighborhood Fund with expanded reach and our largest investment yet. Read more.
Article
In partnership with the Chicago Bulls and Digs with Dignity, a local nonprofit that transforms empty housing into personalized homes for families emerging from homelessness, Wayfair helped furnish a new home for Collin Robinson, a U.S. Army veteran, and his two children just in time for Veterans Day. Read more.
Blog
When creating ads to attract new potential customers, it may seem like the copy is the most important part, right? But that’s only one ingredient in your recipe for success. Another significant part of your strategy is Google Ads bidding. Read more.
Blog
In a recent development, WordPress took a major step and banned thousands of customers from WP Engine, a popular managed WordPress hosting platform. The ban left many site owners frustrated and concerned about the future of their websites. Read more.
Case Study
See how Brafton helped WellRight achieve a 142K increase in impressions, 1.89% CTR growth and a 1.6X ROAS through strategic PPC campaigns. Read more.
Case Study
Brafton helped the City of Pompano Beach drive 3.6 million impressions and 87,751 clicks to their campaign, boosting local business visibility and increasing the city’s online presence. Read more.
